Jhulli for ZOOT's editorial

Jhulli stars in ZOOT’s new editorial “Minimalism — but not much”.
More than an aesthetic, minimalism is presented here as a mindset — rooted in purity, simplicity and intentional choice.

Photographed by Thiago Mulhmann, with beauty by Everson Rocha and styling by ZOOT’s fashion editor Anderson Vescah, the editorial moves beyond predictable basics, exploring an elevated approach to minimalism where subtle details, sharp proportions and thoughtful choices define the narrative.

As Anderson Vescah explains, “Minimalism — but not too much. Dressing in a clean and refined way doesn’t mean giving up personality; it actually requires boldness.”

This editorial further strengthens Jhulli’s positioning within the fashion and editorial landscape, highlighting her strong presence and distinctive visual identity.